![]() (Written Chinese employs about 40,000 different characters, of which about 200 are pronounced with sounds that could be used in forming the name “ko-ka-ko-la.”) While Coca-Cola was searching for a satisfactory combination of symbols to represent their name, Chinese shopkeepers created signs that combined characters whose pronunciations formed the string “ko-ka-ko-la,” but they did so with no regard for the meanings of the written phrases they formed in doing so. It needed to find four Chinese characters whose pronunciations approximated the sounds “ko-ka-ko-la” without producing a nonsensical or adverse meaning when strung together as a written phrase. When Coca-Cola first entered the Chinese market in 1928, it had no official representation of its name in Mandarin.
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